To get the most accurate assessment, it's helpful to gather this information first:
Don't worry if you don't have all this information!
Our assessment is adaptive - if you don't know something, we'll help you figure it out or estimate it along the way.
Comprehensive Practice Marketing Assessment
MMR = Medical Marketing Roadmap
Let's start with your basic information so we can personalize your assessment.
Tell us about your practice structure and current performance.
Estimation tip: Count your cash patients from last month × average payment per patient
Note: Count initial interest, not whether they became patients
Think about: What principles guide your treatment decisions? What do you want patients to feel when they interact with your practice?
Help us understand your ideal patients and what you offer them.
Focus on: What you deliver, not just what you do
Consider: What was wrong in their life before they found you?
Ask yourself: How do they want their life to be different?
Example: "Health-conscious professionals, ages 35-55, who value preventive care and are willing to invest in their long-term wellness"
Help us understand your patients' journey and challenges.
Consider: What kept them up at night before they found your solution?
Tell us about your current marketing efforts and systems.
Don't count: One-time efforts or activities you haven't done in months
Choose the most common source even if patients come from multiple channels
What marketing activities would you like to be doing for your practice?
Select what excites you or what you think would work best for your practice
Start smaller if needed - you can always increase as marketing proves ROI
Here's a complete summary of your responses. You can edit any answer if needed.
This video explains what an Ideal Patient Profile is and why it's crucial for medical practice marketing success.
Thank you for completing the Medical Marketing Roadmap Assessment! Your responses have been successfully submitted.
Please watch the educational video on the next page to learn more about defining your Ideal Patient Profile.
We'll be in touch soon with your personalized marketing roadmap recommendations.
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